Search volume data · Monthly, 12 months of history
Google Ads keyword data
Google's own count of how many people search a term each month, which is how we measure demand.
- Run by
- Since
- 2000 (Keyword Planner in its current form since 2013)
- We refresh it
- Monthly, 12 months of history
What Google Ads keyword data is
Keyword Planner is the tool Google gives advertisers so they can see how often a phrase is searched before they bid on it. It reports average monthly searches for a term by country and language, twelve months of history, and the cost per click advertisers are paying.
We read it through the DataForSEO API rather than the advertising interface, which gives us the same figures in a form we can store next to everything else and refresh on a schedule.
Why we rely on it
- It is Google's own number. Every other estimate of search demand on the market is ultimately modelled from it or from clickstream panels; this is the source.
- It is the number advertisers put money behind, which is a strong incentive for Google to keep it honest.
- It is reported per country, so we can separate American demand from the rest of the world rather than guessing at a split.
What we take from it
- Brand demand
- How many people type each brand's name into Google in a month, in the United States and worldwide. This is the figure we trust most on a brand page, because it does not move when Google reshuffles a results page.
- Category demand
- How many people search “ai girlfriend” and its variants, in the US, worldwide and in 25 countries. This is the spine of the search-trend page.
- Cost per click
- What advertisers pay for the term, which tells you how commercial a search is.
What it cannot tell us
- Google rounds and buckets these figures. A reported 135,000 is a band, not a precise count, so we compare months rather than treating a single value as exact.
- The published figure is a twelve-month average unless we show the monthly series beside it.
- Adult phrases need adult keywords explicitly enabled, and some still return nothing at all. Where a brand's own name returns no volume, we measure the one-word form people actually type and say so on the page.
Where you will see it on this site
Cited as Google Ads data via DataForSEO, with the month it covers, on:
The source itself
This is the only page on the site that links out to Google Ads keyword data. Everywhere else, a citation links here instead, so the context travels with the number.
Visit Google Ads Keyword Planner →The other sources
Written by Hunter Gray, Founder, Owner & Writer. Top AI Girlfriends is not affiliated with Google Ads keyword data. How all the sources fit together is on the methodology page; the data in use is on the best AI girlfriend ranking.