JOI
#19 on the ranking
Joi is the loudest newcomer in the category, and after a month with it the product is better than the marketing deserves.
Read my full JOI analysis →AI girlfriend sites side by side · Both tested first-hand · Data through September 2026
vs
I bought a membership on both and tested each for a month. What they offer, their measured numbers and what their users say, next to each other, with my verdict on each at the end.
The scoreboard
SpicyChat leads on 3 of the 4 figures that decide most choices.
In short
| What they offer | ||
|---|---|---|
| Free tier | No | ▲Yes |
| Entry paid plan | $13.99/mo | $4.95/mo |
| Adult content | Filtered or limited | Allowed on paid plans |
| Features |
|
|
| Best for | Users seeking image generation and AI companion features at a budget-friendly price point | Budget-conscious users who want quality AI conversation and NSFW chat at the lowest possible price |
| Not for | Users who need extensive community resources or detailed feature documentation before committing | Anyone who wants voice interaction, image generation, or cross-session memory |
| Operator | JOI AI (as the site's footer puts it); one third-party review names JOI-AI Limited, a UK-registered company, which the site itself does not confirm | NextDay AI |
| Pricing notes | 1 Month: $13.99. 3 Months: $20.99 (~$7/mo). 12 Months: $47.99 (~$4/mo). Premium adds image generation and a limited video generation allowance (5 free clips/month, extra via Neurons). | Named monthly tiers: Get A Taste ~$4.95-$5/mo, True Supporter ~$14/mo, I'm All In ~$24/mo, with roughly 17% off if billed annually. |
My take
If you want to try before you pay, SpicyChat lets you: JOI asks for a card first. A free tier is a sampler, not a plan, but it tells you whether the chat suits you before money moves. SpicyChat is the cheaper way in at $4.95/mo against $13.99/mo for JOI. The entry price is only part of it: image, voice and video are often metered on top, so the pricing notes row matters as much as the headline. On adult content they are not the same product: SpicyChat allows it on paid plans, JOI keeps a filter. Decide that first and half the comparison decides itself.
| The numbers | ||
|---|---|---|
| Rank on this siteOn the combined data gathered for every site | #19 | ▲#15 |
| Google US rank, “ai girlfriend”DataForSEO ranked keywords, September 2026 | – | – |
| Tranco rank, all domainsAll-traffic rank among the top million domains | #31,348 | ▲#6,952 |
| Chrome UX tierGoogle Chrome UX Report | Top 50,000 | ▲Top 5,000 |
| Search visits a month, worldwideDataForSEO estimate | 34,016 | ▲2,411,388 |
| Search visits a month, US | 12,053 | ▲677,277 |
| Brand searches a month, USGoogle Ads data via DataForSEO | 33,100 | ▲1,000,000 |
| Domain RatingDomain Rating by Ahrefs, out of 100 | 64 | ▲72 |
| Referring domains | 2,966 | ▲4,131 |
| Backlinks | 62,387 | ▲913,423 |
| Domain registered | July 2003 | May 2023 |
| Public record I read | 10 videos, 1 Reddit threads, 6 articles | 11 videos, 9 Reddit threads, 4 articles |
The better value in each row is marked in green. Search visits and brand searches are DataForSEO estimates; Tranco and Chrome UX tiers are ranks, not visit counts.
My take
None of these ranks in the tracked positions for "ai girlfriend", so their places on this site come from all-traffic rank, and their visitors arrive by name, by ads or from app stores rather than from the category search. On size, SpicyChat is the busier site: 2,411,388 search visits a month worldwide, more than 70 times what JOI gets (34,016). These are estimates of visits from Google only, so a site with apps or ads can be bigger than this shows. Brand searches are the loyalty line: 1,000,000 people a month type SpicyChat's name, against 33,100 for JOI. A name people type on purpose is a site they come back to; a site with lots of visits and few brand searches is living on rankings it could lose. JOI is the older domain (2003 against 2023), which counts for something in a category where sites close without notice.
| Feature by feature | ||
|---|---|---|
| Chat and roleplay | Users mixedMy test: Agree | Users positiveMy test: Agree |
| Model switching | Users positiveMy test: Agree | – |
| Memory | Users mixedMy test: Partly disagree | – |
| Images and Dream Clips | Users mixedMy test: Agree | – |
| Voice | Users mixedMy test: Disagree | – |
| Characters and customisation | Users positiveMy test: Agree | – |
| Free tier | Users negativeMy test: Agree | – |
| Price and neurons | Users negativeMy test: Agree | – |
| Privacy and billing | Users mixedMy test: Disagree | Users mixedMy test: Agree |
| Safety and legitimacy | Users mixed | – |
| Memory and lorebooks | – | Users mixedMy test: Partly disagree |
| Models | – | Users mixedMy test: Agree |
| Images and voice | – | Users negativeMy test: Disagree |
| Characters and the creator community | – | Users positiveMy test: Agree |
| Free tier and queues | – | Users positiveMy test: Agree |
| Price and no tokens | – | Users positiveMy test: Agree |
| Age verification and filters | – | Users mixedMy test: Agree |
| Support and moderation | – | Users positiveMy test: Agree |
“Users” is the balance of the YouTube reviews, Reddit threads and articles read for each brand page; “my test” is whether my own month on the site agreed with them.
My take
Users are happier with SpicyChat: 5 of its 10 features come out positive, against JOI's 2 of 10, with 2 features where the complaints win. SpicyChat gets it on chat and roleplay. My own month did not always match the crowd: I disagreed with users on 3 points for JOI and 2 points for SpicyChat, and each disagreement is spelled out on the brand page.
My verdict on each
JOI
#19 on the ranking
Joi is the loudest newcomer in the category, and after a month with it the product is better than the marketing deserves.
Read my full JOI analysis →SpicyChat
#15 on the ranking
SpicyChat is the free, no-tokens roleplay site, and a month with it convinced me that is enough to be second in the category.
Read my full SpicyChat analysis →More comparisons
Written by Hunter Gray, Founder, Owner & Writer. Every figure is from the two brand pages and refreshes monthly. JOI and SpicyChat are two of the sites in my best AI girlfriend ranking, where the whole category is ordered on the same data.