Luvr.ai
#7 on the ranking
Luvr AI is a good scenario-roleplay site, and that has little to do with where it ranks for 'ai girlfriend'.
Read my full Luvr.ai analysis →AI girlfriend sites side by side · Both tested first-hand · Data through September 2026
vs
Luvr.ai vs JOI
I bought a membership on both and tested each for a month. What they offer, their measured numbers and what their users say, next to each other, with my verdict on each at the end.
The scoreboard
JOI leads on 2 of the 4 figures that decide most choices.
Luvr.ai
JOIRank on this site▲#7#19
Google US, “ai girlfriend”#39–
Search visits a month8.7K▲34.0K
Name searches a month, US1.6K▲33.1K
In short
JOI is the bigger site; here is what separates them.
- Luvr.ai ranks #39 in United States Google results for "ai girlfriend"; JOI holds no tracked position for it, so it is placed by all-traffic rank instead (#7 against #19 on this site).
- JOI gets about 34,016 search visits a month worldwide against 8,689 for Luvr.ai, roughly 3.9 times as many (DataForSEO, September 2026).
- People search for JOI by name about 33,100 times a month in the US, against 1,600 for Luvr.ai.
- Luvr.ai has a free tier and paid plans from Free; JOI has no free tier and starts at $13.99/mo.
- Luvr.ai allows adult content on paid plans; JOI filters or limits it.
What they offer
| What they offer |  Luvr.ai |  JOI |
|---|---|---|
| Free tier | ▲Yes | No |
| Entry paid plan | Free | $13.99/mo |
| Adult content | Allowed on paid plans | Filtered or limited |
| Features |
|
|
| Best for | Users who want a romantic AI companion that genuinely builds and remembers a relationship over time | Users seeking image generation and AI companion features at a budget-friendly price point |
| Not for | Users wanting voice, image generation, a mobile app, or quick explicit content access | Users who need extensive community resources or detailed feature documentation before committing |
| Operator | LUVR INC. (site footer; no address given) | JOI AI (as the site's footer puts it); one third-party review names JOI-AI Limited, a UK-registered company, which the site itself does not confirm |
| Pricing notes | A free tier (150 starter coins) now exists, with a Gold tier around $9.99-12.99/month, Platinum at $39.99/month, and an annual plan lowering the effective rate to around $5.99/month. Browser-based access. | 1 Month: $13.99. 3 Months: $20.99 (~$7/mo). 12 Months: $47.99 (~$4/mo). Premium adds image generation and a limited video generation allowance (5 free clips/month, extra via Neurons). |
My take
If you want to try before you pay, Luvr.ai lets you: JOI asks for a card first. A free tier is a sampler, not a plan, but it tells you whether the chat suits you before money moves. On adult content they are not the same product: Luvr.ai allows it on paid plans, JOI keeps a filter. Decide that first and half the comparison decides itself.
The numbers
| The numbers | Luvr.ai | JOI |
|---|---|---|
| Rank on this siteOn the combined data gathered for every site | ▲#7 | #19 |
| Google US rank, “ai girlfriend”DataForSEO ranked keywords, September 2026 | #39 | – |
| Tranco rank, all domainsAll-traffic rank among the top million domains | #2,762,931 | ▲#31,348 |
| Chrome UX tierGoogle Chrome UX Report | – | Top 50,000 |
| Search visits a month, worldwideDataForSEO estimate | 8,689 | ▲34,016 |
| Search visits a month, US | 2,834 | ▲12,053 |
| Brand searches a month, USGoogle Ads data via DataForSEO | 1,600 | ▲33,100 |
| Domain RatingDomain Rating by Ahrefs, out of 100 | 52 | ▲64 |
| Referring domains | 776 | ▲2,966 |
| Backlinks | 2,468 | ▲62,387 |
| Domain registered | December 2023 | July 2003 |
| Public record I read | 2 videos, 0 Reddit threads, 0 articles | 10 videos, 1 Reddit threads, 6 articles |
The better value in each row is marked in green. Search visits and brand searches are DataForSEO estimates; Tranco and Chrome UX tiers are ranks, not visit counts.
My take
Start with the row this site ranks on. When someone types "ai girlfriend" into Google in the US, Luvr.ai is there at #39; JOI does not appear in the tracked positions at all. That is why Luvr.ai sits higher here even if it is the smaller site: it is the one the category sends newcomers to. On size, JOI is the busier site: 34,016 search visits a month worldwide, about 4 times what Luvr.ai gets (8,689). These are estimates of visits from Google only, so a site with apps or ads can be bigger than this shows. Brand searches are the loyalty line: 33,100 people a month type JOI's name, against 1,600 for Luvr.ai. A name people type on purpose is a site they come back to; a site with lots of visits and few brand searches is living on rankings it could lose. JOI is the older domain (2003 against 2023), which counts for something in a category where sites close without notice. In plain terms: JOI is bigger, Luvr.ai is the one the category search points to.
What users say, and what I found
| Feature by feature | Luvr.ai | JOI |
|---|---|---|
| Chat and roleplay | Users positiveMy test: Agree | Users mixedMy test: Agree |
| Memory | Users mixedMy test: Partly disagree | Users mixedMy test: Partly disagree |
| Image generation | Users mixedMy test: Agree | – |
| Video | Users mixedMy test: Agree | – |
| Voice | Users negativeMy test: Agree | Users mixedMy test: Disagree |
| Characters and customisation | Users positiveMy test: Agree | Users positiveMy test: Agree |
| Free tier | Users mixedMy test: Agree | Users negativeMy test: Agree |
| Price and tokens | Users mixedMy test: Agree | – |
| NSFW and restrictions | Users positiveMy test: Agree | – |
| Privacy, billing and legitimacy | Users mixedMy test: Partly disagree | – |
| Model switching | – | Users positiveMy test: Agree |
| Images and Dream Clips | – | Users mixedMy test: Agree |
| Price and neurons | – | Users negativeMy test: Agree |
| Privacy and billing | – | Users mixedMy test: Disagree |
| Safety and legitimacy | – | Users mixed |
“Users” is the balance of the YouTube reviews, Reddit threads and articles read for each brand page; “my test” is whether my own month on the site agreed with them.
My take
Users rate them about the same: 3 of 10 features positive for Luvr.ai and 2 of 10 features positive for JOI. Where they split, Luvr.ai gets the better word on chat and roleplay. My own month did not always match the crowd: I disagreed with users on 2 points for Luvr.ai and 3 points for JOI, and each disagreement is spelled out on the brand page.
My verdict on each
JOI
#19 on the ranking
Joi is the loudest newcomer in the category, and after a month with it the product is better than the marketing deserves.
Read my full JOI analysis →More comparisons
Written by Hunter Gray, Founder, Owner & Writer. Every figure is from the two brand pages and refreshes monthly. Luvr.ai and JOI are two of the sites in my best AI girlfriend ranking, where the whole category is ordered on the same data.