JOI
#19 on the ranking
Joi is the loudest newcomer in the category, and after a month with it the product is better than the marketing deserves.
Read my full JOI analysis →AI girlfriend sites side by side · Both tested first-hand · Data through September 2026
vs
I bought a membership on both and tested each for a month. What they offer, their measured numbers and what their users say, next to each other, with my verdict on each at the end.
The scoreboard
JOI leads on 2 of the 4 figures that decide most choices.
In short
| What they offer | ||
|---|---|---|
| Free tier | No | ▲Yes |
| Entry paid plan | $13.99/mo | $19.99/mo |
| Adult content | Filtered or limited | Filtered or limited |
| Features |
|
|
| Best for | Users seeking image generation and AI companion features at a budget-friendly price point | Users who want emotional connection, natural conversation, and voice interaction with a single consistent companion |
| Not for | Users who need extensive community resources or detailed feature documentation before committing | Those wanting NSFW image generation, anime-style companions, character customization, or explicit adult content |
| Operator | JOI AI (as the site's footer puts it); one third-party review names JOI-AI Limited, a UK-registered company, which the site itself does not confirm | Luka, Inc. |
| Pricing notes | 1 Month: $13.99. 3 Months: $20.99 (~$7/mo). 12 Months: $47.99 (~$4/mo). Premium adds image generation and a limited video generation allowance (5 free clips/month, extra via Neurons). | Pro: $19.99/mo (~$5.83/mo yearly). Ultra: $29.99/mo (~$119.99/yr), adds improved memory and conversation quality. Platinum (highest tier, price not published) adds selfie video generation and real-time video recognition. No crypto payments. |
My take
If you want to try before you pay, Replika lets you: JOI asks for a card first. A free tier is a sampler, not a plan, but it tells you whether the chat suits you before money moves. JOI is the cheaper way in at $13.99/mo against $19.99/mo for Replika. The entry price is only part of it: image, voice and video are often metered on top, so the pricing notes row matters as much as the headline. Replika simply does more: emotional companion ai, long-term conversation memory and realistic voice messages are on its list and not on JOI's. More features is only better if you will use them.
| The numbers | ||
|---|---|---|
| Rank on this siteOn the combined data gathered for every site | ▲#19 | #30 |
| Google US rank, “ai girlfriend”DataForSEO ranked keywords, September 2026 | – | – |
| Tranco rank, all domainsAll-traffic rank among the top million domains | ▲#31,348 | #89,382 |
| Chrome UX tierGoogle Chrome UX Report | ▲Top 50,000 | Top 500,000 |
| Search visits a month, worldwideDataForSEO estimate | 34,016 | ▲47,230 |
| Search visits a month, US | 12,053 | ▲16,134 |
| Brand searches a month, USGoogle Ads data via DataForSEO | ▲33,100 | 14,800 |
| Domain RatingDomain Rating by Ahrefs, out of 100 | 64 | ▲76 |
| Referring domains | 2,966 | ▲9,348 |
| Backlinks | 62,387 | ▲68,381 |
| Domain registered | July 2003 | February 2004 |
| Public record I read | 10 videos, 1 Reddit threads, 6 articles | 19 videos, 10 Reddit threads, 24 articles |
The better value in each row is marked in green. Search visits and brand searches are DataForSEO estimates; Tranco and Chrome UX tiers are ranks, not visit counts.
My take
None of these ranks in the tracked positions for "ai girlfriend", so their places on this site come from all-traffic rank, and their visitors arrive by name, by ads or from app stores rather than from the category search. On size, Replika is the busier site: 47,230 search visits a month worldwide, about half as much again what JOI gets (34,016). These are estimates of visits from Google only, so a site with apps or ads can be bigger than this shows. Brand searches are the loyalty line: 33,100 people a month type JOI's name, against 14,800 for Replika. A name people type on purpose is a site they come back to; a site with lots of visits and few brand searches is living on rankings it could lose. Tranco tells a slightly different story: it counts every visit, not only search, and there JOI comes out ahead (#31,348 against #89,382). When search and all-traffic disagree, the site that wins on Tranco has an audience that does not come through Google. JOI is the older domain (2003 against 2004), which counts for something in a category where sites close without notice.
| Feature by feature | ||
|---|---|---|
| Chat and roleplay | Users mixedMy test: Agree | – |
| Model switching | Users positiveMy test: Agree | – |
| Memory | Users mixedMy test: Partly disagree | Users negativeMy test: Agree |
| Images and Dream Clips | Users mixedMy test: Agree | – |
| Voice | Users mixedMy test: Disagree | – |
| Characters and customisation | Users positiveMy test: Agree | – |
| Free tier | Users negativeMy test: Agree | Users positiveMy test: Agree |
| Price and neurons | Users negativeMy test: Agree | – |
| Privacy and billing | Users mixedMy test: Disagree | – |
| Safety and legitimacy | Users mixed | – |
| Chat and small talk | – | Users mixedMy test: Agree |
| Voice and video calls | – | Users mixedMy test: Partly disagree |
| Images and selfies | – | Users mixedMy test: Agree |
| Avatar, room and VR | – | Users positiveMy test: Agree |
| Romance and content rules | – | Users negativeMy test: Agree |
| Price and tiers | – | Users negativeMy test: Partly disagree |
| Privacy and data | – | Users negativeMy test: Agree |
| Safety and emotional design | – | Users negativeMy test: Partly disagree |
“Users” is the balance of the YouTube reviews, Reddit threads and articles read for each brand page; “my test” is whether my own month on the site agreed with them.
My take
Users rate them about the same: 2 of 10 features positive for JOI and 2 of 10 features positive for Replika. Replika gets it on free tier. My own month did not always match the crowd: I disagreed with users on 3 points for JOI and 3 points for Replika, and each disagreement is spelled out on the brand page.
My verdict on each
JOI
#19 on the ranking
Joi is the loudest newcomer in the category, and after a month with it the product is better than the marketing deserves.
Read my full JOI analysis →Replika
#30 on the ranking
Replika is the original AI companion, and after a month with it I understand both the loyalty and the decline.
Read my full Replika analysis →More comparisons
Written by Hunter Gray, Founder, Owner & Writer. Every figure is from the two brand pages and refreshes monthly. JOI and Replika are two of the sites in my best AI girlfriend ranking, where the whole category is ordered on the same data.