JOI
#19 on the ranking
Joi is the loudest newcomer in the category, and after a month with it the product is better than the marketing deserves.
Read my full JOI analysis →AI girlfriend sites side by side · Both tested first-hand · Data through September 2026
vs
JOI vs Kupid.ai
I bought a membership on both and tested each for a month. What they offer, their measured numbers and what their users say, next to each other, with my verdict on each at the end.
The scoreboard
Kupid.ai leads on 2 of the 4 figures that decide most choices.
JOI
Kupid.aiRank on this site#19▲#3
Google US, “ai girlfriend”–#7
Search visits a month34.0K▲131K
Name searches a month, US▲33.1K5.4K
In short
Kupid.ai is the bigger site; here is what separates them.
- Kupid.ai ranks #7 in United States Google results for "ai girlfriend"; JOI holds no tracked position for it, so it is placed by all-traffic rank instead (#3 against #19 on this site).
- Kupid.ai gets about 131,142 search visits a month worldwide against 34,016 for JOI, roughly 3.9 times as many (DataForSEO, September 2026).
- People search for JOI by name about 33,100 times a month in the US, against 5,400 for Kupid.ai.
- JOI has no free tier and starts at $13.99/mo; Kupid.ai has a free tier and paid plans from $17.99/mo.
- Kupid.ai allows adult content on paid plans; JOI filters or limits it.
What they offer
| What they offer |  JOI |  Kupid.ai |
|---|---|---|
| Free tier | No | ▲Yes |
| Entry paid plan | $13.99/mo | $17.99/mo |
| Adult content | Filtered or limited | Allowed on paid plans |
| Features |
|
|
| Best for | Users seeking image generation and AI companion features at a budget-friendly price point | Users seeking deep, text-based emotional connection with immersive visuals who can tolerate slower response times |
| Not for | Users who need extensive community resources or detailed feature documentation before committing | Those who prioritize real-time voice interaction or need responsive customer support |
| Operator | JOI AI (as the site's footer puts it); one third-party review names JOI-AI Limited, a UK-registered company, which the site itself does not confirm | SNB Technologies Limited |
| Pricing notes | 1 Month: $13.99. 3 Months: $20.99 (~$7/mo). 12 Months: $47.99 (~$4/mo). Premium adds image generation and a limited video generation allowance (5 free clips/month, extra via Neurons). | Plans are now monthly-only, starting around $17.99/mo (unlimited messages plus a set image/voice allowance) and scaling up through mid tiers to roughly $49.99/mo for unlimited images and voice plus video-generation coins. Cryptocurrency accepted. Coins/credits available for one-off feature purchases including video. |
My take
If you want to try before you pay, Kupid.ai lets you: JOI asks for a card first. A free tier is a sampler, not a plan, but it tells you whether the chat suits you before money moves. JOI is the cheaper way in at $13.99/mo against $17.99/mo for Kupid.ai. The entry price is only part of it: image, voice and video are often metered on top, so the pricing notes row matters as much as the headline. Kupid.ai simply does more: nsfw content, voice messages and live voice calls are on its list and not on JOI's. More features is only better if you will use them. On adult content they are not the same product: Kupid.ai allows it on paid plans, JOI keeps a filter. Decide that first and half the comparison decides itself.
The numbers
| The numbers | JOI | Kupid.ai |
|---|---|---|
| Rank on this siteOn the combined data gathered for every site | #19 | ▲#3 |
| Google US rank, “ai girlfriend”DataForSEO ranked keywords, September 2026 | – | #7 |
| Tranco rank, all domainsAll-traffic rank among the top million domains | ▲#31,348 | #254,630 |
| Chrome UX tierGoogle Chrome UX Report | ▲Top 50,000 | Top 500,000 |
| Search visits a month, worldwideDataForSEO estimate | 34,016 | ▲131,142 |
| Search visits a month, US | 12,053 | ▲31,822 |
| Brand searches a month, USGoogle Ads data via DataForSEO | ▲33,100 | 5,400 |
| Domain RatingDomain Rating by Ahrefs, out of 100 | 64 | ▲73 |
| Referring domains | 2,966 | ▲3,424 |
| Backlinks | 62,387 | ▲437,714 |
| Domain registered | July 2003 | June 2023 |
| Public record I read | 10 videos, 1 Reddit threads, 6 articles | 6 videos, 0 Reddit threads, 2 articles |
The better value in each row is marked in green. Search visits and brand searches are DataForSEO estimates; Tranco and Chrome UX tiers are ranks, not visit counts.
My take
Start with the row this site ranks on. When someone types "ai girlfriend" into Google in the US, Kupid.ai is there at #7; JOI does not appear in the tracked positions at all. That is why Kupid.ai sits higher here even if it is the smaller site: it is the one the category sends newcomers to. On size, Kupid.ai is the busier site: 131,142 search visits a month worldwide, about 4 times what JOI gets (34,016). These are estimates of visits from Google only, so a site with apps or ads can be bigger than this shows. Brand searches are the loyalty line: 33,100 people a month type JOI's name, against 5,400 for Kupid.ai. A name people type on purpose is a site they come back to; a site with lots of visits and few brand searches is living on rankings it could lose. Tranco tells a slightly different story: it counts every visit, not only search, and there JOI comes out ahead (#31,348 against #254,630). When search and all-traffic disagree, the site that wins on Tranco has an audience that does not come through Google. JOI is the older domain (2003 against 2023), which counts for something in a category where sites close without notice. In plain terms: Kupid.ai is both the bigger site and the one the category search points to.
What users say, and what I found
| Feature by feature | JOI | Kupid.ai |
|---|---|---|
| Chat and roleplay | Users mixedMy test: Agree | Users positiveMy test: Agree |
| Model switching | Users positiveMy test: Agree | – |
| Memory | Users mixedMy test: Partly disagree | Users mixedMy test: Partly disagree |
| Images and Dream Clips | Users mixedMy test: Agree | – |
| Voice | Users mixedMy test: Disagree | Users positiveMy test: Agree |
| Characters and customisation | Users positiveMy test: Agree | Users positiveMy test: Agree |
| Free tier | Users negativeMy test: Agree | Users negativeMy test: Agree |
| Price and neurons | Users negativeMy test: Agree | – |
| Privacy and billing | Users mixedMy test: Disagree | – |
| Safety and legitimacy | Users mixed | – |
| Image generation | – | Users mixedMy test: Agree |
| Video | – | Users mixedMy test: Agree |
| Proactive messaging | – | Users mixedMy test: Partly disagree |
| Price and billing | – | Users negativeMy test: Agree |
| Privacy and legitimacy | – | Users mixedMy test: Agree |
“Users” is the balance of the YouTube reviews, Reddit threads and articles read for each brand page; “my test” is whether my own month on the site agreed with them.
My take
Users rate them about the same: 2 of 10 features positive for JOI and 3 of 10 features positive for Kupid.ai. Kupid.ai gets it on chat and roleplay and voice. Both get the same complaint on free tier, so that is a category problem rather than a reason to pick one over the other. My own month did not always match the crowd: I disagreed with users on 3 points for JOI and 2 points for Kupid.ai, and each disagreement is spelled out on the brand page.
My verdict on each
Kupid.ai
#3 on the ranking
Kupid AI has the best voice and one of the best conversations in the category, and the worst way of charging for them.
Read my full Kupid.ai analysis →More comparisons
Written by Hunter Gray, Founder, Owner & Writer. Every figure is from the two brand pages and refreshes monthly. JOI and Kupid.ai are two of the sites in my best AI girlfriend ranking, where the whole category is ordered on the same data.